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The following was written by a leader within digital ministry of Campus Crusade:
Recently, I received a FaceBook invite that got me really excited, and decided to interview my friend, David who’s the organizer. (David Mak is a Campus Staff with Cru Singapore)
First off, I just want to say that I really love the title they gave to their seminar. Here’s why:
- It reminds us of our call as believers to be a Witness. We don’t all need to be evangelists, but we’re all witnesses.
- It highlights the fact that we live in an increasingly Digital world, and the ways we ‘shine’ for Him requires some unique and careful considerations.
- And finally, it’s a Art. It takes practice, but it’s also something we choose to engage with intentionality.
Me: So how did this even come about?
David: It started as an idea (of a co-worker) for an experiment to ‘track’ 15 students as they intentionally engage their friends on FaceBook, and to observe the statistics and success rates.
Me: That’s really interesting. That would be an cool opportunity to do some ‘live-learning’ as well.
David: Yes. And then as it evolved, we saw growing interest… and it became an opportunity to equip more students and staff with the practical knowledge to engage meaningfully in their social spaces online.
Me: What’s one practical tip you’ll offer the participants?
David: In one of our segments, we’ll share how they can craft their FaceBook profiles to make it more ‘seeker-friendly’, and to post pictures in their albums that seeks for better engagement with those they are trying to reach.
Me: Wow, that sounds like a lot of intentionality and focus.
David: Yes, that the idea. For us to succeed well in engaging digitally, we need to be purpose-driven and very intentional.
I love it that our friends at Cru Singapore are recognizing this need to be intentional and are working towards equipping the body of Christ with simple practical steps to engage more meaningfully in their social spaces. Want to learn how to have a Personal Digital Strategy? Sign up for this email series.
What are you doing to help those in your movement be intentional about their digital engagement? What challenges do you face?